The ABC's of apologizing

Have you ever put your foot in your mouth--metaphorically speaking--and then try to fix it only to end up with both feet in? That's what happens when one tries to apologize by attempting to justify our actions or deflecting responsibility by placing it somewhere.  An effective apology requires swift and careful thought.

Act quickly.  Do not wait too long to take the first step.  If you are not sure what to say, consult with a trusted mentor, professor or colleague.  Pick someone who can provide a neutral perspective.

Be brief. Get to the point.  "I apologize for X." Or "I would like to apologize for X. My comment/behavior was inappropriate." Period. That is it.  Refrain from explaining why you did it.  This will only take away from the apology.

Cover all your bases.  In order words, have some kind of damage control in place.  Your faux pas is bound to tick people off and some may choose to hold it against you for a long time.  Check in with friends, acquaintances and colleague to gauge who is on your corner.

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Lessons from failure

A popular saying assures us that only two things are certain in life:  death and taxes.  There is a third:  failure.  We are bound to not achieve all of our goals on the first try.  Sometimes our failures are very public. Think the New England Patriots losing to the New York Giants.  Other times they are private.  Regardless of how we fail, the important question is:  What lessons can we learn from failure?

A couple come to mind:

Accept and acknowledge.  In order to move on and focus on other goals, it is important to accept that things did not work out and--most importantly--acknowledge the fact that you tried.  Acknowledging your efforts is key. We spend lots of time beating ourselves up for not winning and forget to remember what did right.  Stop the cycle of excessive self-criticism and identify small wins.  Did you secure an informal interview after several attempts?  Did the recruiter invite to another round of interviews?

Reflect and retool.  This approach is most useful when we know we will be trying again.  Being objective about what went wrong and could have been done differently.  What actions could you take to achieve different outcomes? Who could help get there?  Do I need more time to prepare?

Losing is not pretty.  No one is his right mind wants to be the one who did not get the job, was the runner up to a fellowship, or lost a second time to the same team (I feel you pain, Patriots!).  However, having the courage to see failure as a learning opportunity is what separate real winners from losers.

The 21st century workplace

The 21st century workplace is here.  It's technology driven.  It's global and multicultural.  It challenges old success and leadership paradigms that advocate for one winner and many losers. It requires excelling in three specific areas:  Innovation, Cultural Competency and Collaboration.

Being innovative can be as easy as finding the fastest way to complete a routine task to solving an intricate problem that has pestered employees for years.  The key element for anything to be considered innovative is the perception that it is different from what has been used or tried in the past.  In other words, the newness combined with the effectiveness of the idea is what makes it innovative.  Think the iPhone.

Being culturally competent can take several meanings.  The most popular description is the ability to interact and work effectively across cultures.  Then the question becomes: what is a culture?  Simply put, culture refers to the set of norms, values, beliefs and traditions followed by a group of people.  In this context, culture generally describes different ethnic communities (e.g. Latinos, Asians).  However, culture can also refer to other types of groupings:  small businesses, large corporations, start ups, government agencies, etc.  These organizations have a distinct set of values and ways of conducting business and making decisions that differentiate them from each other.

Being collaborative is a phrase that is thrown around a lot.  Collaboration is not easy.  It requires trust among team members and the willingness to support one another.  The traditional way of working and leading has been the total opposite.  So, this is the one trait that requires significant individual effort to start and group follow through for it to happen.

Some questions to ponder:

• Does my current professional experience show signs of these traits? How? What concrete examples can I offer a prospective employer?
• Which of the three is my dominant trait? Which would I like it to be?
• Whom do I know (personally or through the media) that embodies these traits?

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From dreaming to execution

As we wind down the celebrations for Dr. Martin Luther King's birthday, the one thought on my mind is his "I Have a Dream" speech.  These words have inspired many to dare to dream big.  I must confess I am a serial dreamer.  Where I encounter challenges at times is making a dream a reality.  Here is how I have made it work.  Ask yourself these questions:

• How does this dream fit with my goals? There was a time when my dream was to have a Caipirinha with New England Patriots Tom Brady and his wife supermodel Gisele Bündchen.  As fun as this dream was it really did not fit in with my goal of being an inspiring author and a leadership expert.  I guess I could have used the anecdote of meeting them in my talks, or use them as examples of leadership and empowerment, but meeting them did not add any value to my main goal other than give me personal satisfaction.  
• What does this dream mean?  In the Tom and Gisele example, I could speculate endlessly and arrive at many answers.  The one that resonated with me the most was the desire to have fun things happen in my life.  If I were to combine my dream of being an author and expert with the Tom and Gisele dream, I would come up with being an inspiring author while having fun at it.
• How does the end result look like? Once you have figured out that your dream makes sense and is in alignment with your goals, then start visualizing how it will look like when you get to the finish line.  Yes, we have discussed this technique before.  It works.  So, start backtracking every step from the end result (the realization of your dream!) to where you are now.  What are the steps necessary? Who do I need in my corner? What resources will I need? What is a realistic timeline?

Going from dreaming to execution requires a lot of thinking.  But at the end what will make your dreams become a reality are the steps that you take to get you there.

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Career trends in 2012

Two opposite trends will dominate the career landscape in 2012:  there will be a steady flow of jobs in traditionally recession-proof sectors such as education and health care, while jobs will also be found in self-made opportunities, also known as the gig economy.

It is no secret that the economy is on the mend.  Latest economic indicators are pointing towards a slow but steady recovery.  Key word here is slow.  What does this mean to those who are looking for work?  It means that there are no guarantees of landing a job in a shorter period of time than last year.  Your best bet is to anticipate what career trends are emerging or carrying over from last year and position yourself to seize opportunities presented by these trends.

One trend that has taken hold over the past few years is the gig model of work.  We all have had gigs in one form or another:  babysitting, waiting tables, or tutoring. This approach of hiring temporary help has migrated to the workplace.  According to The Atlantic, there are approximately 42 million Americans working as freelancers, consultants, independent contractors. This number does not only capture seasoned, experienced professionals.  Recent grads are also engaged in pursuing their own opportunities which includes starting their own business.

What to do as a job seeker under these circumstances?  Take a very good look at your current career goals, pick a side and give it a shot.  The career landscape is uncertain, but it also presents unexpected opportunities for those who are willing to proactively manage their careers.

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New year resolutions that stick

Not to burst your bubble but statistics do not lie:  the likelihood you will not accomplish your New Year resolutions are very high.  So, why do we go through the yearly ritual of listing what we want to do, share it with others and then do not follow through?

Because of two reasons: 1) we are creatures of habit; and 2) we overestimate our ability to change. 

Yes, we love to do what is familiar to us.  It makes us feel comfortable and in control.  So, if for the past several years we've been eating a whole bagel with cream cheese with a large coffee with 3 packets of sugar every morning and our resolution is to lose weight, it is going to be tough. Notice that I said tough not impossible.  This is where our belief that we can conquer and squash this eating habit kicks in.  We cannot accept that a bagel and cream cheese have such an influence over us.  We prefer to think that our will power can transform our eating habits just because we say so.

How can we increase the chance that we will accomplish our resolutions?  Let me offer a few suggestions.

• Become aware that what you are looking to achieve means changing your mindset and  lifestyle.  It is the same for those who are looking to lose weight, find a job, start a relationship. 
• Focus on one resolution at a time.  The greatest mistake most make is to write a list of many resolutions (i.e. swim with dolphins, do the Inca trail, save $500 a month, run the marathon) that are complex, require resources and focus, and at times, compete with each other.  How are you going to spend time swimming with dolphins, and do the Inca trail when you also want to save money?
• Enlist the help of others.  Find a friend, colleague that has similar goals so you can support each other.
• Visualize the outcome.  This is a popular method used by professional athletes and other high achieving performers.  Before you start, close your eyes and see yourself where you want to be.  See yourself 30 lbs thinner, or crossing the finish line of the marathon, or receiving confirmation of a job offer.  Spend time observing how this 'new' person is behaving, her posture, what she did the day before.  The idea is to backtrack from the day when the goal happens to where you are now and figure out the steps that got you there.

The most important piece of advice I can give you is to have fun during the journey.  Help yourself accomplish your goal one day at a time and you will get there!

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NSHMBA Boston Gala: Embracing change, leveraging technology

On December 8, 2011, the Copley Marriott was buzzing with excitement for the National Society of Hispanic MBAs (NSHMBA) Boston’s 9th Signature Gala. Every year the NSHMBA Boston hosts an event that celebrates the accomplishments of the chapter, its corporate partners, and members who are committed to accelerate the Latino initiative in education and career advancement. The result is always on target: people leave excited, inspired and filled with renewed energy to become a change agent in the Latino community and this year was no exception.

Boston Chapter President, Karina Arnaez’s opening remarks centered on one word: familia. Karina described NSHMBA as an organization that upholds the values of being a family unit. She said, "NSHMBA means different things to everyone, it depends where they are in their career progression.  The one constant is that we are a family and are here to support you and your career advancement." Mistress of Ceremony, Elisa Jaramillo, of Pegasystems, introduced keynote speaker Carlos Domínguez, Senior Vice President from Cisco Systems.

Domínguez presentation evoked humor, wonder and the realization that part of our success is directly correlated with embracing technology. He emphasized creativity as the number one desired skill in today’s work place.  He gave example after example of how pervasive technology has become in everyday living, from online dating to social media. His message was simple:  Folks who cannot embrace technology cannot lead.

Yvonne Martin, Carlos Domínguez, Armando Llorente and Karian Arnaez

Other highlights from the gala include awards given to several organizations and individuals for their advocacy and commitment to advancing Latino leadership through education:

• Corporate Award: Ocean Spray
• Non-Profit Award: Orale con Veronica
• Educational Institution Award: HULT International Business School
• Volunteer of the Year Award: Robert Aguirre (2010 NSHMBA Scholar at Harvard Business School)
• Champion Award: Brenda Ruiz, EMC
• Member of the Year Award: : Manuel Zapata (2010 NSHMBA Scholar at Boston University)
• Hayden Estrada Inspirational Leader Award: Armando Llorente

Before the evening came to a close attendees danced the night away with DJ Franklin Rosario.  Several looked at one another with delight and commented on the evening’s highlights. Among them was Armando Llorente, Vice President from Clark & Lavey Benefit Solutions, Inc. who said, “This year’s gala was a fabulous success, the group outdid itself!”
Evelyn Barahona contributed to this article.

Holiday networking tips

As the holidays approach, what comes to mind? Presents, time off, or, perhaps, parties? How about networking? Networking?!

During the holiday season, our priorities tend to shift to taking time off, shopping or making travel plans. Others, looking for a job, consider postponing their search efforts until the beginning of the year when everyone is back in business mode.  Not so. Savvy networkers know that holiday gatherings provide a suitable environment to identify and engage in potential relationships. The plain fact that many professionals put their networking efforts on hold until after the holidays creates a prime opportunity to network. Simply put, there is less competition and more chances to get to know key people one on one.

Planes, Trains, Parties and the Food Pantry
A great number of people commute during the holidays. Planes, airports and other means of transportation are excellent places to engage in conversation and ‘practice' networking. Given the current wait time between check-in and boarding, travelers have a greater opportunity to make small talk that could lead to more meaningful conversation.

A second opportunity for holiday networking is the holiday party hosted by student or professional organizations.  For those looking for work, holiday events hosted by professional organizations provide an optimal environment to connect with those interested in your field. An added bonus: the holiday season is the one time when companies sponsoring professional organizations make a point to be visible.

A third --often overlooked place to network-- is through volunteer work. An overwhelming sense of generosity kicks in during the holidays. While delivering meals on Thanksgiving Day several years ago, my husband and I met a woman who lived in our town and worked for a company that I had targeted as a potential employer. She gave me some pointers regarding the organization, and I helped her connect with a town official whom I knew well and she was trying to reach. It was a win-win that resulted from casual conversation and common interest.

Holiday networking may seem an unorthodox way to connect with people and build relationships. However, if you follow the premise that networking is a lifelong skill and not a tactic to a short-term goal, you will uncover the secret that savvy networkers share: Networking does not take a holiday!

Writer's note:  Parts of this post we previously published in Color Magazine.

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Mejora tu empleo estas Navidades

Latino Leadership 2.0

There was lots of dancing and hugging--and occasionally--crying.  Other times there were discussions about the environment, art, life, and work, sprinkled with jokes and anecdotes about our Latino roots.  A support group? No. It was Juana Bordas' Latino Leadership retreat in the Colorado mountains.

I had the privilege to join eighteen mid career professionals from across the U.S. in early November and attend the eleventh annual  Latino Leadership Development Program (LLDP) created by Juana Bordas, author, social entrepreneur and the founder of Mestiza Leadership International. Each day started with some kind of awakening--physical or intellectual.  We stretched our limbs to the tune of an inspirational song while we also learned to engage each other. "Latinos are kinesthetic learners," Juana said while leading the morning stretch. "We learn by doing."

Photo credit:  Liz Treviño

The program combined assessment tools generally used in leadership programs--Myers-Briggs Type Indicator, FIRO-B Test, 360  Feedback and the Change Style Indicator--with sessions and group dynamics about leadership styles, decision making and  teamwork. The icing on the cake was the opportunity to openly discuss how our heritage and being Latino influence how we are as leaders.  During one session titled Latino Assets, the group reviewed a list of "dichos" or sayings in Spanish and discussed how these translate into cultural values that can then be applied to the workplace.  For instance, the saying "donde come uno comen dos" (loosely translated to "do more with less" or "there is always room for one more") speaks about the value of sharing which can be translated into inclusion at work.

Having studied and participated in many leadership programs, I was struck by how the retreat meticulously interwove the results from assessment tools, group exercises, sessions and personal anecdotes into one customized version of leadership. As days unfolded, the group started to craft a new and improved version of themselves as Latino leaders.  A version that includes community building, work and life balance, self care and honoring our Latino culture.

Juana explained the vision behind the program, "The LLDP integrates cultural assets with mainstream leadership practices and asserts that high potential Latinos have a competitive edge since they add value through their multicultural backgrounds. This is particularly important because of America's expanding diversity."

Genesse Park, Denver, CO. Site for one of the group exercises.

Photo credit:  Anna Giraldo-Kerr

Alicia Avila, Business Liaison at Denver International Airport, said of her experience,“ Managing and leading in today’s world of work demands that we stay innovative, current, and inspired. This Leadership training program is one that every Latino interested in leadership wisdom should take and then impart to every Latino colleague!"

And as if that was not enough, each participant had the opportunity to have an individual session with a professional coach.  A team of coaches descended on the third day and meet privately with each person to devise a personal and professional action plan.

The end result:  Re-energized and refocused professionals ready to make a greater contribution in the workplace and community while leveraging their Latino roots.  All while having gained a group of colleagues and friends for life.  Who knew Latino leadership programs could be so uplifting, empowering and-- most importantly--fun?

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To have or not to have a one-page biography

Most career counselors and coaches sing the praises of having a knock out resume. Consider having a bio. A biography that is.  Bios (the preferred term) can be as short as 150 words and as long as one page in length.  The idea is to capture the essence of your professional experience and milestones in one or two paragraphs.

How to get started?

• Learn from others.  Do a search of other people's bios to get ideas.  Bios are mostly used to describe background and expertise of speakers. Organizations use bios to highlight the professional experience of their leadership team. Industry and professional associations are good sources to find examples. Look at those in the line of work of your interest. After reading a few, you will notice a certain type of messaging that tends to emerge.  
• Expand on your elevator pitch.  Using your elevator pitch as a launching pad, you can add more detail to how you describe yourself (e.g. accomplishments, areas of interest, awards). Note that one key difference is that the elevator pitch is communicated in the first person ("I have 10 years of experience in financial services and ...").  Bios are written in third person ("Anna has ten years of professional experience in financial services and ...").  Another difference is that the elevator pitch is used in one on one situations when engaged in conversation.  The bio is used as a written tool in printed and digital channels to introduce someone to an audience.
• Have a template.  Once you have a general idea of what your bio will say--based on your elevator pitch--write a draft of what you would like to share. Start with a summary of your career highlighting industry and functions.  Continue with goals accomplished ("During her tenure as a hospital administrator, Anna facilitated a cross-functional team to address customer concerns.  Customer satisfaction increased 40% as a result of their efforts.").  Having a template will allow you the flexibility to update your bio as you acquire more experience.  

Are you too young to have a bio? Not really.  Anyone who is career minded can benefit from having a biography.  Having a resume is a great first step if you are in the job market.  Having a powerful elevator pitch will help you get noticed in networking situations.  But having a bio will add another dimension to your professional identity.  Give it a shot!

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The art of following up

At a recent workshop about networking, I had to bite my tongue.  Although the tips and techniques shared were effective in emphasizing the importance of building relationships long term, another concern bothered me:  how to follow up with someone after the initial meeting.

Picture this scenario.  You attend a workshop, career fair or a networking session.  The most natural next step is to exchange business cards or to ask for someone's card to stay in touch.  What really happens afterwards? Nothing.  There seems to be a belief that having someone else's card in our possession is enough to reach out to them later when it is needed.  False. This is not the most effective way to follow up with someone we just met.  They may have met many people that day.  So, how do you stand out? By following up right away.  Here is how.

• Send a quick and short note within two days.  Include where you met to give a point of reference. Mention something about discussed during your conversation that will help remember you.  Here is an example:  "Good morning Ms. Smith, it was a real pleasure meeting you at the Careers in STEM workshop at Princeton University last Monday.  As an engineer (here you include your current professional status), your comments about the outlook for job growth in the field of chemical engineering were highly encouraging." 
• Rank the relationship.  Decide whether this contact is someone with long term potential or if you are mostly interested in a more tactical relationship like an informational interview or a resume critique.  Beware: if your main goal is to have her introduce you to a hiring manager, you must be patient and take time to build trust. 
• Find ways to remain top of mind.  A common way to remain on your contact's radar is to send occasional emails with articles or links related to her area of interest.  Other ways to build engagement:  ask for a short meeting for an informational interview, extend an invitation to participate in a future workshop, conference, or send a note during a major holiday.

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Career lessons from the Occupy protests

Whether you are in favor or against the Occupy Wall Street protests, and its subsequent spin offs, one thing is clear to me as a career coach:  Those involved in organizing protests have two types of skills that have allowed the movement to endure and grow.   One is communication skills.  The other is teamwork.

Communication skills allow parties to interact, to send and to receive messages effectively. Occupiers--as they are referred to--have maximized the power of technology to disseminate their message, recruit volunteers and keep the media informed.  This skill also comes in handy when discussing issues with opponents or those eager to learn. Being able to describe their concerns in a clear, concise and engaging manner has helped them gain status as an emerging influencing voice for the American people.

Team work skills are mainly about working effectively with others towards a common goal. Occupiers provide a vivid example of some of the most common tasks handled by teams: Delegating duties, negotiating outcomes, and organizing resources.  The media reports that occupiers have been dutiful at operationalizing the different support systems they need to focus on their protests.  For instance, they have a current list of supplies on hand and have rotation schedules for cooking, cleaning and inventory management.

How do these apply to you and your career?

I am not asking you to join the occupiers.  That is a very personal decision.  What I would like to suggest is for you to reflect on your level of comfort and dexterity. In other words, how are your communications and team work skills?  You might say that you did enough of that already in college.  And I would say back that practice makes perfect.  Do you think that any major sports super star says "I am great already.  I am the best golfer, soccer player, swimmer, etc.  I don't need to practice?" Never!  The key from getting from good to excellent is to keep at it.

One last thing about excelling as a communicator and team player:  It applies to everyone and to every type of career.  These two skills are just as important to the college student studying biology, to the young graduate looking for work in psychology, or to the seasoned professional making deals in international finance.

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Elevator pitch tips

You probably have heard it many times,"when looking for a job, you must have an elevator pitch." An elevator pitch or elevator speech-- for those who might need a refresher--is a summary of who you are and what you are looking for.  And although it comes in many flavors, an elevator pitch, for the purpose of this post, is aimed at showcasing you and your talents and experience as a potential employee.

The internet offers thousands of suggestions on how to develop and deliver an elevator pitch, so I won't repeat what it has already been said.  What I would do, though, is pinpoint a few obvious-- but often missed--tips about creating an effective elevator pitch.

Be Short.  Experts tell us that an elevator pitch should be about 60 seconds long.  Have you ever tried to speak non stop for a whole minute?  You can say a lot in a minute.  So, if the idea of doing a 60-second summary sounds intimidating, think in terms of sentences.  For example, let's start with six sentences.  The first two could introduce you (e.g. name, industry focus, major).  The next two could address your professional experience and interest (e.g. internships, previous work, accomplishments).  The last two could link your experience to the employer's current needs and suggest next steps (e.g. interview).

Be Clear.  Sometimes in trying to impress someone in the shortest amount of time, we  use fancy words that could become tongue twisters or make us sound fake.  Use common language.  Your goal is to help the listener understand who you are and what you can do for them.  Quantifying results is a always a winner (i.e. increased revenues by 30%, decreased expenses by 40%).

Be Sincere.  This is a tricky suggestion because the success of delivering a flawless elevator pitch relies on having spent time rehearsing.  Be aware.  I suggest to spend time rehearsing, but do not come across rehearsed.  You must sound sincere.  Rehearse to the point that you feel comfortable saying it to anyone in front of you.  But do not, please, do not rehearse it with the intent of memorizing every word.  If you forget one word and go blank, you are dead in the water.

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Managing your professional reputation

When you think of the word reputation, what comes to mind? Merriam-Webster Dictionary defines reputation as a "common opinion or quality as judged by people in general."  Note the definition suggests a neutral meaning of the word.  In other words, one can have a good or bad reputation.  And, according to the dictionary, it is up to other people to decide!

How is this possible?

If you are not convinced, think about times when you have heard others talk about a friend, former colleague, or professor.  "He was sooo confusing.  I bet nobody understands what he means not even at home." Or,"she comes across so well put together.  She is probably busy interviewing for jobs." The man in the example may be a brilliant person but the "common opinion" of those around him is negative. Meanwhile, the woman in the example may always be nervous but knows how to project confidence, so no one around her notices.

Yes, it is not fair.  And, as we know from other experiences, life in general is not fair. And, although others' perceptions are a big component of one's reputation, the rest of the equation is about our own actions.  So, the good news in terms of managing your professional reputation is that it can be done. The key word is: managing.

To help you get started, take a look at the two factors we just mentioned in more detail:

Actions you have control over. Here the word actions is used loosely to mean traits, behaviors, skills.  These are all self-generated outcomes created by you.  They could be as subtle as posture, demeanor, eye contact or as obvious as a tapping on the floor, a fishy handshake or an eloquent presentation.  Through practice and  discipline, you can get better at any of these.  Again, you and only you have control over them.

Actions you do not have control over.  This is where people's judgments come in.  It is important to remember that people's opinions are based in their own experiences, biases and filters.  So, the woman who looks polished and confident to some could be perceived as cocky and snobby to others.  There is no way of knowing how people will judge her.  All she can do is continue to be prepared.

In a nutshell:  You are not able to please everyone.  But you can manage your professional reputation by proactively focusing on the actions you can control and being consistent in the image you want to project.

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Maintaining your cool during interviews

Given the volatile economic environment we live in, we are bound to think and to react out of fear.  We will promise results we are not sure we cannot deliver.  We will accept situations that make us uncomfortable. How does this fear-based reaction translate into your careers and job search?

When a hiring manager asks, 'would you relocate to Latin America?,' you immediately jump and say, 'of course!' knowing that you have some personal responsibilities that make it difficult.  Or if an interviewer asks, 'how fluent are you in Spanish?,' you say, 'I am pretty fluent. I am a prolific writer and engaging speaker,' knowing that you are massively stretching the truth.

When placed on the spot during an interview, do what politicians and other personalities do when being interviewed:  stall in a subtle way.  I call it smart stalling.  The goal is to gather a bit more information to answer the question in a clear and confident way.  Here are a few steps:

1. Ask additional questions.  For example, when asked if you are willing to move to Latin America, you could ask, where? what country? This will give you a break to quickly check with yourself and see how the possibility of a move might affect you. After the interviewer tells you where, you could make a positive statement about the country and say, "I will certainly be willing to consider moving there if the job requires it."
2. Show authentic enthusiasm.  As a job seeker, hungry for work and a salary, you could easily nod and smile from ear to ear to every requirement described during the interview.  Interviewers have caught on and know that people are desperate to work and would say yes to practically every job demand.  You will be able to stand out from the desperate pile of applicants by expressing your enthusiasm according to your level of interest.  For example, if you like the customer service part of the job, say so with a wide smile--because it is true.  But if you are not too thrilled about the record keeping that follows, then you could say that you are looking forward to learning more about this function.  Just don't lie about how much you love to keep records.  
3. Provide specific examples of your ability.  For instance, when the interviewer asks you about your level of language proficiency--or any other type of knowledge--give specific examples of how you have applied this knowledge in your professional life.  Did you translate customers feedback into Spanish and created reports for management?  Did you write periodically for the company newsletter?  

By staying true about your credentials, experiences and levels of interest, you will be able to demonstrate a maturity and confidence as an interviewee that will help you come across as the poised professional every one wants to hire.

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Letters of recommendation 201

In my previous post I explained how to go about choosing someone to write you a letter of recommendation.  But what about if the person you want to ask is not in your immediate network?  Don't panic.  Let this be a lesson about networking, which is an art you must develop in order to be a successful professional. Back to the topic. How do you convince someone who does not know you well to say to others that you will be a great employee?

If your target is one of your professors, then you have won have the battle. You are on his radar because of taking his class or working on a project but perhaps he doesn't know you well enough.  At this point, ask yourself why do you want this person to write you a recommendation. Is it because you are certain you will get an A in his course? Is it because he is influential in the industry of your interest? It will be crucial to have this clear when you approach him.

Then, find out from his assistants (yes, plural) about his schedule and workload.  This information will tell you how busy he is and when there might be a window for you to ask him.  If you need a letter of recommendation from any of your professors within the next couple of weeks, timing is not on your side.  Between finals and grading, this is the worst time to ask any professor to help you out.  So, be ready to expect a flat, "sorry, I can't."

However, your chances could greatly improve if you come prepared with a script and offer some options.  For example, you could start the conversation by saying:

"Hi professor X, I am Y from your Z class.  I was wondering since (here goes the reason why you want his recommendation) 'I enjoyed your class so much and did really well' or 'my main interest after college is physics and your last article in ABC blew my away,' if you could consider writing a letter of recommendation for me." 

You can add that you are applying for a position in a particular function and company. You must do your homework and make sure that there is a direct relation between the job you are applying and the person who is recommending.  For instance, if you are asking your accounting professor to vouch for you, the job you are interested in better be in accounting and not marketing!  This connection needs to be obvious to the professor, so he will be more inclined to make time for you.

If he says no out flat, ask him if timing is the issue.  If he says yes and that he is too busy right now, do not back away.  Ask when it would be a better time and offer some dates.  And make sure to make an appointment to see him when he says he will be available.

Lastly, always have a back up plan particularly if you are in the last stages of interviewing.  If your professors are all busy right now, touch base with counselors or previous supervisors.  Or find someone who is close to the professor who said no and ask them to help expedite your request.  When there is a will, there is a way, right?

Best of luck!

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The 50 million factor

It's official.  We, Latinos, have passed the 50 million mark.  Last week, the U.S. Census officially announced that there are 50.5 million Latinos in the United States.  You might be wondering what does the 50 million mark have to do with you and your career? My short answer:  A lot!  The explosive growth of the Latino population in the United States will create an unprecedented demand for products and services that will translate into job and career opportunities.  And you could be part of this trend!

As an example, here are three areas where, in my opinion, jobs will increase due to the 50 million mark:

• Human Resources - The increase in jobs and careers to serve the Latino market will inevitably result in the need to recruit and retain talent that can help organizations reach this group effectively.  A human resources professional who has the savvy to build relationships with Latino students and professional organizations will have upper hand when selecting qualified applicants. 
• Consumer products - Companies have been trying to tap into the Latino consumer market for decades.  The difference this time is that the impact is greater because of the numbers reached.  For instance, the Census tells us that one in four babies born in the U.S. is of Latino descent.  This fact creates opportunites for infant and children products from clothing to toys to educational items.  Other consumer products that are ripe for the Latino market:  food and beverages, clothing, music and mobile devices.
• Marketing and Communications - Speaking of consumer products reminds me of the time when General Motors (GM) tried to sell their Chevrolet Nova to a Spanish speaking audience and failed. It took GM a while to realize that "Nova" was interpreted as "doesn't go" by their targeted audience.  This blunder could have been avoided if the company would have relied on language and culture sensitive employees to manage their marketing campaign.

As you evaluate your job and career options in these areas, think of them not only as a prospective job candidate but also as a consumer who has first hand information and experience.  Language skills is only one of the pieces.  Understanding and articulating the cultural values of Latinos as they relate to how they perceive different products and services is the key to a successful career serving the Latino population.  Who better than you to do this work?!

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Career strategies during spring break

I know, I know.  There are many things you are thinking of doing during spring break.  Resting.  Sleeping.  Working.  Spending time thinking about your career is probably not on the list.  With that in mind, let’s explore a few ways to fine tune your career goals while keeping a festive, fun mood during spring break.  Shall we?

• Do a status check.  What has been working so far?  Are you happy with your grades? Are you all set with your internship? Job prospects?  What is not working?  What is overwhelming you?  What is the one thing you would like to accomplish by the end of the semester that is not happening right now?
• Include “career/job time” in your schedule. Review your current school schedule and purposely set time aside to focus on any job/career related activities.  Play around with different days and times.  For example, if you have no classes scheduled on a particular day, you could make that day a job/career day.  Or you could schedule one to two hour chunks of time on different days.
• Decide what to do during job/career time.  Make a list of all the pending career-related items you want to accomplish by the end of the semester.  Prioritize them and assign them an estimated time of completion.  These will be the tasks to do during your career/job scheduled time.

Spring break is a great time to brainstorm on ways to make changes while having a much needed down time from studying.  Have a happy and fun break….wherever you are!

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The 411 on informational interviews

One thing is clear:  Knowing how to conduct Informational interviews is a must if you are looking to find an internship, a job or just get clearer on your career path. 

Three steps that will make informational interviewing a smart, effective and productive process:

• Do thorough research about the company or career of interest.  I repeat.  Do thorough research and I mean thorough.  Go beyond the website.  Find alums in your school that work in the company or work in the jobs you would like to have.  One particularly effective technique is to set up Google search for the topic, company or job description you want.  This way you will be able to skim through information that has already been compiled for you.
• Decide on a specific question to lead with during your interview.  Once you become knowledgeable about the company you are interested, you can pick a few areas where you can go deeper.  These could be a specific area or products within the company where you see your skills be valuable.  Those you are interviewing will be more eager to share their opinion with you if they realize you are really serious about the subject of the interview.
• Find decision makers and advocates. Focus on places where decision makers and advocates gather.  Industry and professional associations are the most common places to find them.  Conferences are also good places to network.  Volunteering to any of these venues gets you closer to meeting speakers, authors, and experts.

Take advantage of the opportunity that Informational interviewing offers:  to learn about a job or industry of interest while making contact with those actively involved in the field.  The best of both worlds!

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Career milestones while in college

As you may know from previous posts, I am a relentless advocate for a proactive mindset when it comes to managing your career.   In my opinion, college students who seek out opportunities to develop their own professional paths --while in college—will ultimately increase their success rate to find internships and jobs. 

In order to be proactive, one has to become goal oriented.  The same intent placed in writing a great paper or being an outstanding student while in college needs to be applied to creating and opening doors that ultimately will lead to jobs.  With this in mind, I offer you a few suggested goals—or milestones—to accomplish at each year of your college experience. 

Freshman Year. This is a year of transitions.  Students leave the high school lifestyle—familiar and structured-- and embark into college life—individual and unknown.  The focus during this period—in addition to academic achievement – needs to be in two areas:  social skills and managing time. Developing social skills while in college means to learn to interact with others—not only as friends and buddies—but also as team members.  This is the time when your professional reputation starts to take shape.  Time management is a key ingredient of that reputation.  Whereas in high school most of your classes were scheduled for you, in college you pick what you want to take and when.

Sophomore Year. At this stage, you know the law of the land.  You know who is a lazy student or who is a good team player.  You also have a better idea of professors’ preferred way of teaching and grading.  This is the time to up your game.  Start to consider a few majors, areas of interest, internships, companies—if have not done so already.  Get involved in student organizations, and expand your horizons beyond your immediate residence hall, or study group.  If possible, take classes or cross register at a different school.

Junior Year.  Start to get serious about internships, jobs and professional relationships.  Take calculated risks.  This is a good time to start an entrepreneurial venture if you want to.  You know enough not to leap into a dark hole and still have a one year cushion in case it doesn’t work.  The same applies to internships.  Explore internship opportunities in different areas if you have several choices.

Senior Year.  During this period focus on communicating the value you bring to hiring companies.  Showcase all the skills you have developed in the past four years.  Your resume is only one of the tools to help market yourself.  Networking events, information sessions and tapping into your school’s alumni network are a few other avenues to reach out to your prospective target employer.

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