Thursday, November 10, 2011

To have or not to have a one-page biography

Most career counselors and coaches sing the praises of having a knock out resume. Consider having a bio. A biography that is.  Bios (the preferred term) can be as short as 150 words and as long as one page in length.  The idea is to capture the essence of your professional experience and milestones in one or two paragraphs.

How to get started?
  • Learn from others.  Do a search of other people's bios to get ideas.  Bios are mostly used to describe background and expertise of speakers. Organizations use bios to highlight the professional experience of their leadership team. Industry and professional associations are good sources to find examples. Look at those in the line of work of your interest. After reading a few, you will notice a certain type of messaging that tends to emerge.  
  • Expand on your elevator pitch.  Using your elevator pitch as a launching pad, you can add more detail to how you describe yourself (e.g. accomplishments, areas of interest, awards). Note that one key difference is that the elevator pitch is communicated in the first person ("I have 10 years of experience in financial services and ...").  Bios are written in third person ("Anna has ten years of professional experience in financial services and ...").  Another difference is that the elevator pitch is used in one on one situations when engaged in conversation.  The bio is used as a written tool in printed and digital channels to introduce someone to an audience.
  • Have a template.  Once you have a general idea of what your bio will say--based on your elevator pitch--write a draft of what you would like to share. Start with a summary of your career highlighting industry and functions.  Continue with goals accomplished ("During her tenure as a hospital administrator, Anna facilitated a cross-functional team to address customer concerns.  Customer satisfaction increased 40% as a result of their efforts.").  Having a template will allow you the flexibility to update your bio as you acquire more experience.  
Are you too young to have a bio? Not really.  Anyone who is career minded can benefit from having a biography.  Having a resume is a great first step if you are in the job market.  Having a powerful elevator pitch will help you get noticed in networking situations.  But having a bio will add another dimension to your professional identity.  Give it a shot!

If you liked this post, you might like:
Elevator pitch tips
Managing your professional reputation

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